Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic…
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for…
Measuring the success of online display advertising is a well-known industry challenge. The industry tends to focus on measuring direct…
An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be…
Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…