In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely…
To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open…
Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is…
AI is slowly creeping into all aspects of our lives – retailers are introducing chatbots, stock market shares are traded…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Teads hosted its inaugural ‘Programmatic Wave’ event to a packed room in London last week, seeing experts from across the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…