Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer…
Out-of-home (OOH) advertising is an old medium, but as it evolves within the digital world, advertisers, agencies, and media owners…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not…
While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens…