Measurement

BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

China’s BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

India Needs Standardised Metrics for Digital

Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products…

8 years ago

IAB AU Calls for Structure, Simplicity & Transparency

With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players…

8 years ago

Nielsen bringt Digital Ad Ratings für Youtube Mobile nach Europa; YOC startet programmatische Plattform

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad…

8 years ago

Ads.txt Is Only *One* Solution to Ad Fraud: Q&A with Andy Evans, CMO, Sovrn

In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go…

8 years ago

Can Mobile Movement Data Truly Drive Advertising Efficiency?

In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how…

8 years ago

APAC Agencies Call for More Transparency & Collaboration

Media agencies in Asia-Pacific want to play fair and work together so marketers in the region can better understand how…

8 years ago

Data to Take APAC Centrestage in 2018

From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the…

8 years ago

AU Publishers to Set Up Audience Data Co-Op; AdParlor APAC Offers Online-Offline Facebook Tracking

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago