In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring…
In this edition of Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration; Alibaba's Commerce Business Grows 40%;…
I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an…
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what…
ExchangeWire speaks with Katherine Munford (pictured below), MD, Data2Decisions about marketers' ongoing quest for transparency and the challenges of accurately measuring…
Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1…
Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to…