DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has announced the launch of Authentic Performance,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Marketing efforts in recent years have tended towards the quantitative measure of performance. How many people could have seen the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
DoubleVerify ("DV"), a leading independent platform for digital media measurement software and analytics, today announced a partnership with Snapchat to…
Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
DoubleVerify ("DV"), a leading independent provider of digital media measurement software and analytics, today announced the appointment of Tanzil Bukhari…
Consider the terms 'fraud', and 'waste'. While fraud conjures up the emotions of anger, alongside romanticised mental imagery of scheming…