Picnic, the leading quality media platform, recently announced the launch of its inaugural Media Quality Report, an annual report aimed…
Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of…
DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media…
As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can…
Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. Redefining advertising effectiveness:…
GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalise…
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global…
As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech…
Retail media is emerging as a powerful tool for retailers and brands, transforming how they connect with consumers and generate…
Today’s news: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+ UK…