Measurement

Union Survey Reveals Impact of COVID on Content Consumption and Attitudes to Advertising

Union, a joint venture between 5 leading EMEA video technology providers, has unveiled the results of a vital new consumer…

5 years ago

Sojern Reveals Latest COVID-19 Impact on Middle East and Africa Travel

With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to…

5 years ago

Sojern Releases Latest Findings on COVID-19 Travel Impact

With access to real-time travel audiences and unmatched visibility into global travel demand, Sojern is in a unique position to…

5 years ago

AA/WARC Forecasts Fall in UK Ad Spend 2020; WPP Sees Q1 Revenues Decline

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago

Experts Predict Marketing Future Shaped by AI, Data Ethics, and Environmental Responsibility

Essence, a global data and measurement-driven agency which is part of GroupM, today [29 April 2020] released a unique report…

5 years ago

Anzu.io and Nielsen Team to Bring Advanced Brand Lift Measurement to In-Game Advertising

Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement,…

5 years ago

Zefr Selected for Expanded YouTube Measurement Program

Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling…

5 years ago

Integral Ad Science Selected for YouTube Measurement Partner Program

Integral Ad Science (IAS), the global leader in digital ad verification, yesterday [20th April] announced its selection for the YouTube…

5 years ago

IAB Europe Launches Digital Advertising Effectiveness Measurement Framework

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today announced the launch of its…

5 years ago

Making Inclusive Advertising a Reality: Q&A with Carlos Santiago, AIMM

Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association…

5 years ago