VDX.tv has teamed up with Moat by Oracle Data Cloud, a marketing and analytics measurement firm, to help advertisers increase…
Following his appearance on ExchangeWire's latest episode of TraderTalk TV, David Reischer, product manager at Permutive, writes about how the…
In today's ExchangeWire news digest: LinkedIn is hit with two lawsuits from companies alleging that it "inflated" its ad metrics;…
Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen…
Xandr, AT&T’s advanced advertising company and Meetrics, Europe's leading measurement and analysis company, are developing a joint solution for more…
ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital…
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game…
In today's ExchangeWire news digest: the EU Commission launches a new investigation into Amazon over alleged misuse of third-party seller…
With the goal of understanding the consumer journey and helping brands measure the impact of their media on consumer spending,…
Setupad, a monetisation platform for publishers, has released a new client UI after almost a year of development. The finished…