Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game…
Hubert Świtalski, Meetrics country manager Polen, steigt auf zum regional manager Central and Eastern Europe. Damit übernimmt er die Geschäftsentwicklung,…
Hubert Świtalski, country manager of Meetrics for Poland, will be promoted to the position of regional manager CEE. He will…
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell…
In today's news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency…
In today's ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team…
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic…
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating…
Im vierten Quartal nahm die Sichtbarkeitsrate für Display-Werbung deutlich ab, am drastischsten bei mobilen Umfeldern. Bei Video-Werbung setzt sich der…
The average viewability rate of video ads dropped significantly in the last quarter. Meanwhile, display ad viewability remained largely unchanged.…