Measurement

Tenjin and GameAnalytics Launch Growth FullStack

Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform…

4 years ago

Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns

Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital…

4 years ago

Verve Group Taps Pixalate to Help Combat Ad Fraud

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection…

4 years ago

Whilst Still Relatively Nascent, CTV is a Force to be Reckoned With – Q&A with Tom Obafemi

In this Q&A, Tom Obafemi, director of Lean Digital and Wires 2021 judge, assesses the current state of CTV and…

4 years ago

TF1 & M6 Propose Merger; Vungle Acquires TreSensa

In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6…

4 years ago

Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how…

4 years ago

Reframing The Industry: The MadTech Middleware

The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel…

4 years ago

Taboola Teams Up with Oracle Moat to Introduce Video Measurement Offering, Giving Advertisers Complete Transparency into Campaign Performance

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced…

4 years ago

Raquel Carvalho Joins Semasio as Product Director Insights

Unified targeting company Semasio today announced that it has appointed Raquel Carvalho as product director Insights, where she will be…

4 years ago

BT and Essence Increase Transparency of Programmatic Media by Adopting PubMatic’s Buyer-Controlled Fee Structure

PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced that BT, a multinational…

4 years ago