Measurement

Unilever Media Chief David Porter Joins Amplified Intelligence As Strategic Advisor

Global attention measurement platform Amplified Intelligence today announced Unilever’s outgoing VP of global media David Porter is joining the company…

3 years ago

The Financial Times opts to partner with Brand Metrics for brand lift measurement globally

Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is…

4 years ago

Predictions 2022: The Future of Measurement and Attribution

In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how…

4 years ago

Amplified Intelligence Brings Attention Metrics to the Big Screen with Val Morgan Cinema

Global attention measurement platform Amplified Intelligence today (8 December) announced they're working with cinema ad network Val Morgan on the…

4 years ago

Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

Today (23 November), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global…

4 years ago

Predictions 2022: Media Buying & Brand Marketing

In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the…

4 years ago

DoubleVerify Launches Publisher Solution in Europe

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announce that the DV Publisher…

4 years ago

IAS Achieves MRC Accreditation for Integrated Third-Party Measurement on Facebook

Integral Ad Science, a global leader in digital media quality, announced that they have been accredited by the Media Rating…

4 years ago

Agencies and Brands Get Ready For “Age of Attention”; Partner with Playground xyz

In an increasingly complex landscape where advertisers fight for precious share of consumer attention, innovative agencies and brands have started…

4 years ago

Programmatic Will Help Unlock the Value of Audio – Q&A with Benjamin Masse, Triton Digital

Ahead of ATS London 2021, Benjamin Masse, managing director, market development and strategy at Triton Digital, gives an overview of…

4 years ago