Measurement

Anzu & Oracle Moat Enable First-To-Market Viewability Measurement for In-Game Ads

Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today…

3 years ago

Online Safety Bill Threatens Prison for Social Media Execs; HSBC Enters The Sandbox’s Metaverse

In today's ExchangeWire news digest; the UK government reveals an amended Online Safety Bill to clamp down on harmful online…

3 years ago

Lucid & Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics

Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement,…

3 years ago

Yieldmo Announces New Global Publisher Partnerships and Expands European Presence with Senior Hires

Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition,…

3 years ago

Retail Media: The What & The Why

Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet…

3 years ago

Disney Open Data Platform to Horizon Media; South Korea Pledge ₩223.7 Billion for Metaverse

In today's ExchangeWire news digest: Disney strike a deal with Horizon Media to open their data platform for brand measurement;…

3 years ago

The Future of Measurement: Q&A with Eoin O’Neill, Chief Technical Officer, Tug

In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in…

3 years ago

LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement

LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display,…

3 years ago

Global Attention Platform Amplified Intelligence Expands Into EMEA With New UK Office

Global attention measurement platform Amplified Intelligence is expanding into the UK.  The Adelaide-based company – a global leader in the…

3 years ago

Merkle Unveils 2022 Imperatives to Address Customer Experience in a New Age

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled its 2022 Customer Experience Imperatives. The executive guide…

3 years ago