Measurement

Adelaide & Mediahub Launch First-Ever Media Attentiveness Training Programme

In partnership with Mediahub Worldwide, Adelaide, the leader in attention-based media quality measurement, has launched Adelaide Attention Academy, the first…

3 years ago

IAS Expands Partnership with TikTok to Measure Viewability & Invalid Traffic Globally

Integral Ad Science , a global leader in digital media quality, today announced additional services to its partnership with TikTok. IAS…

3 years ago

Adelaide Hires Former Nielsen Executive Tyler DeTour as Vice President of Sales

Adelaide, the leader in the rapidly growing field of attention measurement, announces the appointment of Tyler DeTour as vice president…

3 years ago

DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced it is the first to earn…

3 years ago

BAM Strategy Partners with Adelaide to Incorporate Outcomes-Based Attention Metrics into Media Planning & Buying

BAM Strategy, a Montreal-based digital agency, furthers its philosophy of CAREIOSITY™, a commitment to driving valuable impact for clients, by…

3 years ago

Odeeo Collaborates with Oracle Moat to Offer In-Game Audio Ad Verification & Audibility Measurement

Odeeo, the innovative tech company that aims to improve the in-game user experience by enabling audio ads during gameplay, today…

3 years ago

Teads Reports Fiscal Year 2021 Financial Results

Teads, the Global Media Platform, has reported revenue of USD$678m (£517m) for the Fiscal Year ended December 31st, 2021, representing…

3 years ago

Apple’s 2021 Privacy Changes Reduced Revenue for 2 in 5 Mobile Advertisers – Tenjin

Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform offering…

3 years ago

Tatari Streamlines CTV Supply Chain with Acquisition of TheViewPoint

Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced that…

3 years ago

DoubleVerify Exposes ‘ViperBot’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over USD$8M Each Month

The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider…

3 years ago