Measurement

Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

Leading in-game advertising specialist Adverty AB , today (July 5th, 2022) announced a collaboration with Oracle Moat to provide enhanced…

3 years ago

DISQO Selected to Enhance Adelaide’s Attention Metric Enabling More Efficient Advertising Outcomes

Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift,…

3 years ago

Teads Launches Ambitious Attention Program to Advance Omnichannel Attention Measurement

Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will…

3 years ago

Adelaide & Fitzco Announce Strategic Partnership

Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement,…

3 years ago

Teads Appoints New Senior Hires & Promotions

Teads, the global media platform, announces a series of senior new appointments and promotions across North America as the company…

3 years ago

Counting Carbon: Why Adland Needs a Shared Standard on How to Calculate CO2 Emissions

Ahead of the environment, social, and governance (ESG) panel at ATS London 2022, Ryan Cochrane, COO at Good-Loop, discusses why…

3 years ago

Adelaide Raises a $7M Seed Round, Led By Human Ventures, To Restructure The Future Of The Attention Economy

Adelaide, the leader in attention-based media quality measurement, announced a USD$7m (£5.5m) round of seed funding led by Human Ventures.…

3 years ago

Mobile Advertisers Have Their Say On Privacy-First Marketing – New Tenjin Report

Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering…

3 years ago

Havas Media Group Partners with Lumen Research to Measure & Optimise Attention at Global Scale

Havas Media Group announced today (1st June 2022) a global partnership with Lumen Research that will create bespoke tools to…

3 years ago

An Opportunity to Rebuild the Foundations of Our Ecosystem: Measurement After Cookies

Ahead of ATS London 2022, Niall Moody, managing director at Nano Interactive, outlines the challenges the deprecation of third-party cookies…

3 years ago