Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark…
News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement…
News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon…
News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for…
Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive collection of…
XPLN.AI, a leader in measuring and optimising advertising attention, announced today (January 21st, 2025) the appointment of Massi Mekla as…
Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering digital advertising’s supply chain of…
Amplified Intelligence, the most trusted source for accurate attention measurement, today (December 10th, 2024) announces the appointment of Anneliese Urquhart…
ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its…
DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (November 5th, 2024) announced an expanded integration…