Measurement

DoubleVerify Launches New Attention Lab to Help Advertisers Maximise Campaign Performance

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 5th, 2022) announced the launch of…

3 years ago

TikTok May Be Fined Over Children’s Privacy; Attention Alone Overstated, Say IAB Australia

In today's ExchangeWire news digest: TikTok could be fined up to £27m after investigation finds they may have breached data…

3 years ago

Ipsos MMA & Adform Partner to Leverage First-Party Data for Unified Marketing Measurement & Optimisation

Ipsos MMA, a recognised leader in measuring and optimising advertiser marketing investments, has partnered with Adform, a global, independent, and…

3 years ago

TVision & Lumen Research Partner to Bring Cross-Platform Attention Metrics to Brands in the UK & US

TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company,…

3 years ago

Tenjin Backs GrowthStack’s Launch of Self-Service Data Pipeline

Growth FullStack, a platform backed by Tenjin and GameAnalytics that powers custom business intelligence for mobile advertisers, announces the launch…

3 years ago

The MadTech Sketch: Chrome’s Insane Addressability Problem

In this week's MadTech Sketch, Ciaran O'Kane illustrates Google Chrome's addressability issue, and discusses why it's a major problem for…

3 years ago

Realising the Potential of CTV: Interview with Alexis Wrightson, Quantcast

Following the surge of interest in connected TV (CTV) during the coronavirus pandemic, ExchangeWire speaks to Alexis Wrightson, lead product…

3 years ago

Amplified Intelligence Appoints Anneliese Urquhart as Chief Product Officer

The world’s only truly omnichannel attention measurement company Amplified Intelligence is expanding its product team. The Australian-based company – a…

3 years ago

Playground xyz Shines a Light on the Nuanced Interplay Between Context, Creativity & Attention

Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and…

3 years ago

DoubleVerify Hires Carolyn Watt to Spearhead Global Client Partnerships

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics today (July 6th, 2022) announced the appointment…

3 years ago