Measurement

Amplified Intelligence Expands to US & Appoints Alex Khan as EVP, Global Partnerships

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening…

3 years ago

Zefr Launches Atrium a New Measurement Product Suite

Zefr, the global leader in brand suitability across walled gardens, today (November 4th, 2022) announced the global availability of Atrium,…

3 years ago

Seedtag Increases US Footprint as it Selects Adelaide as Attention Measurement Partner

Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider,…

3 years ago

Zefr Launches Brand Safety & Suitability Reporting (BSRP) on YouTube Providing Advertisers with Third-Party Measurement

Zefr announced the general availability of its brand safety and suitability reporting product on YouTube for North America, for campaign…

3 years ago

RTB House Partners with Integral Ad Science to Enhance Measurement & Brand Safety Capabilities

RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a…

3 years ago

Adelaide Welcomes Former Foursquare Executive John Wadsworth-Drake as VP Sales West & Central

Adelaide, the leader in attention measurement, expands its presence in the US with the appointment of John Wadsworth-Drake to vice…

3 years ago

ID5 Launches Product Advisory Group to Support its Growth Strategy

ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organisation of…

3 years ago

Teads & dentsu Partner with The Kraft Heinz Company in Measuring Attention

Teads, the global media platform, today (October 19th, 2022)  announced its partnership with The Kraft Heinz Company (KHC) and dentsu…

3 years ago

Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities

Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (October 13th, 2022) announced that it…

3 years ago

DoubleVerify Receives ISO 27001 Certification for Security Management

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (October 12th, 2022) announced it has achieved…

3 years ago