Measurement

We Shouldn’t Rush to See Attention as ‘Unified’ – Q&A with Heather Lloyd, Nano Interactive

In this exclusive Q&A, Heather Lloyd, head of product marketing at Nano Interactive, outlines why attention has come to the…

3 years ago

Heineken Develops its First Globally-Tested Attention Measurement Campaign in Partnership with Teads and Dentsu

Teads, the global media platform, in partnership with Heineken and dentsu, today (7th December) announced findings from Heineken’s first-ever globally-tested attention measurement campaign…

3 years ago

Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals

Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC…

3 years ago

ShowHeroes Group Partners with Scope3 to Launch Carbon-Neutral Ad Campaigns

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, announces a game-changing partnership with Scope3, the…

3 years ago

<strong>IAS Reveal In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements</strong>

Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a…

3 years ago

Havas Media Group Becomes First Agency Network to Implement Lumen’s Attention Data into Planning Tools on a Global Scale

Havas Media Group (HMG) furthers its industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global…

3 years ago

StackAdapt Further Expands Offering with Foot Traffic & Targeting Solutions Through Adsquare

StackAdapt, the leading self-serve programmatic advertising platform, is expanding its partnership with Adsquare to include more global solutions, including a…

3 years ago

Croud Strengthens Brand Offering With Acquisition of Born Social

Croud, the award winning, global digital marketing agency, working with some of the world’s leading brands, announces the acquisition of…

3 years ago

Lumen Research and Avocet Combine Forces to Drive a New Category in Attention

Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to…

3 years ago

GumGum to Integrate Advanced Attention Measurement Across All Contextual Campaigns

The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated…

3 years ago