The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in…
Adelaide, the leader in attention measurement, capitalises on its international growth by opening a London office. As brands and agencies,…
New research from LiveRamp, in collaboration with Censuswide, has found that three quarters (73%) of UK marketers say they are…
In this exclusive Q&A, Søren H. Dinesen, CEO of Digiseg, discusses the key challenges that privacy changes pose to marketing,…
Creating consistently successful advertising campaigns should be a goal of every marketer and business owner yet knowing where to allocate…
In association with Broadsign The advertising industry is ramping up for an evolutionary 2023 that is sure to bring many…
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company…
In today's ExchangeWire digest: Google and Meta to lose US digital ad majority; Elon Musk to step down as Twitter…
Adelaide, the leader in attention-based media quality measurement, has announced a global partnership with PubMatic, an independent technology company delivering…
Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the acquisition of attention verification company, AttentvAds, for…