Measurement

Regital & Skyrise Intelligence Complete Merger & Will Be Known as Skyrise With Effect From Today

The merger combines programmatic expertise with innovative audience analytics giving advertisers measurable data insights. It creates a real-world alternative to…

2 years ago

Better Understand the Impact of Digital Out of Home with New Visit Attribution from Taptap Digital

Taptap Digital, the leading multinational programmatic ad tech company powered by geospatial intelligence, has launched new attribution measurement for DOOH…

2 years ago

<strong>DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution</strong>

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of…

2 years ago

IAS Pre-Bid Activation Leads to Improved Cost Savings, Quality Impressions™ & Traffic Quality for Samsung

Integral Ad Science (IAS), a global leader in digital media quality, has published the results of its work in Indonesia…

2 years ago

<strong>Amplified Intelligence Opens Office in Sydney</strong>

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has opened a new office in Sydney, with Daniel Lyas,…

2 years ago

ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands

The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks.…

2 years ago

<strong>DoubleVerify Appoints Four Commercial Hires to Spearhead Growth Across EMEA</strong>

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the appointment of four strategic commercial hires…

2 years ago

Amplified Intelligence Launches the Next Generation of Attention-Based Media Planning

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It…

2 years ago

Adelaide and TVision Partnership Bolsters Omnichannel Attention Measurement and Enables Programmatic Activation

Adelaide, a leader in the field of attention-based media quality measurement, and TVision, the company measuring every second of TV…

2 years ago

<strong>Teads Expands APAC Presence with Official Launch in Taiwan Market</strong>

Teads, the global media platform, is proud to announce the expansion of its APAC presence to Taiwan. This will be…

3 years ago