Measurement

Adlook & Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality…

2 years ago

Webinar on How Crimtan Can Help Decipher What Your Customers Really Think

Data experts at leading programmatic agency, Crimtan, are sharing their knowledge and have created a tool on how best to…

2 years ago

Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands

Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement…

2 years ago

Nano Report Reveals Advertisers Increase Contextual Targeting Spend by £770m in 2023

New data, released in Nano Interactive’s latest report, reveals how advertisers are responding to the decline of cookies and the…

2 years ago

<strong>DoubleVerify Continues CTV Momentum as Media Quality Measurement is Now Available to Current Netflix Advertisers</strong>

DoubleVerify, a leading digital media measurement, data, and analytics software platform today (March 20th, 2023)  announced that DV’s measurement solutions…

2 years ago

<strong>Exclusive Hawk & Captify Partnership Brings Search Data to DOOH & Audio Media Buying for the First Time</strong>

European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive…

2 years ago

‘A Recalibration is Overdue’: have your say on measurement, attention and context

ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a…

2 years ago

Denstu to Acquire Tag in £533m Deal; Washington Post Launches Game to Boost Subs

In today’s ExchangeWire news digest: Dentsu to buy Tag for £533m; Washington Post launches new game to boost subscriber base;…

2 years ago

Former Meta Execs Launch Measurement Start-up; Just Eat to Lose €5bn over Pandemic-era Deals

In today's ExchangeWire news digest: former Meta executives launch a start-up for improved ad measurement; Just Eat to receive an…

2 years ago

<strong>DoubleVerify Partners With Samsung Ads Europe to Extend Media Quality Verification</strong>

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 28th, 2023) announced its partnership with…

2 years ago