Measurement

Amplified Intelligence Launches Attention-Adjusted® Reach Curves to Elevate Reach-Based Planning

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN® offering –…

2 years ago

IAB Europe Urges Officials to Consider Key Recommendations for Transparent & Fair Audience Measurement

IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media publishers, and independent third-party measurement…

2 years ago

Sichtbarkeit war gestern: Ogury launcht modernste Aufmerksamkeitsmessung

Ogury, der weltweit führende Anbieter von Personified Advertising, hat heute neue Funktionen seiner Technologie vorgestellt, mit denen Marken und Agenturen…

2 years ago

Aller au-delà de la visibilité : Ogury rend disponible les outils de mesure de l’attention les plus pointus du marché

Ogury, leader mondial de la publicité personnifiée, met désormais à disposition des marques et des agences média des outils de…

2 years ago

Más allá de la visibilidad: Ogury implementa innovadoras técnicas de medición de la atención.

Ogury, líder mundial en publicidad personificada, ha presentado hoy nuevas capacidades que permiten a marcas y agencias disponer de métricas…

2 years ago

Beyond Viewability: Ogury Launches Cutting-Edge Attention Measurement Capabilities

Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention…

2 years ago

Multi-Channel: a Holistic Approach to Targeting – Q&A with Edmund Mullins, StackAdapt

With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt,…

2 years ago

Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns

Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of…

2 years ago

Samsung TV Plus Sees Exceptionally High Viewability Rates

Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data,…

2 years ago

IAB Europe Releases Guide to Attention in Digital Marketing

Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, securing this attention is…

2 years ago