Measurement

Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager

Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic…

2 years ago

DoubleVerify Extends Media Quality Authentication to Meta Reels

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (22nd June 2023) announced an expansion of…

2 years ago

IAS Expands Meta Partnership; Rolls Out Ad Measurement Tools for Facebook and Instagram Reels

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today (20th June) announced that it has rolled…

2 years ago

DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced the launch of DV Algorithmic…

2 years ago

Adelaide Unveils Cutting-Edge Solutions for Streamlined Attention Measurement and Activation with Adobe

Starting today (20th June), advertisers have the power to seamlessly measure and optimise programmatic campaigns using outcome-driven attention metrics. Adelaide…

2 years ago

IAS Announces Next-Generation Quality Attention Measurement Product

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, announced the launch of its Quality Attention…

2 years ago

Havas Media Network Partners With Adelaide in North America to Build Industry-First Meaningful Ad Unit (MAU)

Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the…

2 years ago

IAS Expands TikTok Partnership for Brand Safety Measurement to 23 New Markets

Integral Ad Science, a global leader in digital media quality, today (June 14th, 2023) announced a significant expansion with TikTok,…

2 years ago

Brand Metrics Partners with XITE to Develop World-First CTV Measurement Solution

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering…

2 years ago

Adnami Outlines New Metrics for The Measurement of Attention in High Impact Advertising

Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement…

2 years ago