Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation…
Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to…
Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with…
Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights…
On today’s news digest we look at fines on the horizon for Apple and Meta, and Barb unifying its CFlight…
We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on…
Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership…
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement…
In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires…
Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how…