×

Custom home page

  • Adblock Plus Victorious Again; Mobile Ad Rates On the Rise, but Desktop Still Alive

    News

    In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop still vindicated; Twitter promises advertisers enhanced data insights to bolster further spend; Teads adds Le [...]

  • APAC Preferences in Brand Engagement Differ; Singapore IAB Ropes In Brand Marketers as Advisors

    News

    In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: APAC preferences in brand engagement differ; Singapore IAB ropes in brand marketers as advisors; Korea's YDM [...]

  • Here Comes the Telco Ad Stack War

    News

    Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital [...]

  • Pixalate Sets New Standard for Programmatic Advertising Quality; the Ever-Increasing Mobile Opportunity

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Pixalate sets new standard for programmatic advertising quality; the ever-increasing mobile [...]

  • AOL Buy Heralds Telco Stack War; Transparency Takes Top-Billing

    News

    In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad tech; UK retargeting company Tapad clinches $18m funding round; Concerted drive on transparency; Rubicon Project courts SMEs; Tate Modern goes [...]

  • TubeMogul-Site Tour Deal Integrates Out-Of-Home, Video Ads; Most HK Advertisers Unhappy with Cross-Channel Campaigns

    News

    In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: TubeMogul-Site Tour deal integrates out-of-home, video ads; Most HK advertisers unhappy with cross-channel campaigns; Shoppers want [...]

  • UK Tops Viewability League

    News

    The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software firm TubeMogul, which has also released figures detailing the state of programmatic advertising in emerging markets for the first time. The [...]

  • How Good is Your Data?

    News

    Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least), but the success of this transition relies on the quality of the data at its disposal. ExchangeWire garners insights from [...]

  • Mobile Ad Revenue Share Dominated by Android; What Makes UK Consumers Think Less of a Brand

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: for the first time, Android tops out iOS for mobile ad [...]

  • Ad Tech Mergers & Acquisitions, Plus the Rise of the Single Stack

    News

    Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In this piece Phil Macauley, Quantcast, managing director, EU, reflects on how many of these purchases point towards marketers' growing focus [...]


Warning: include(partials/pager.php): Failed to open stream: No such file or directory in /app/wp-content/themes/ew-com/index.php on line 98

Warning: include(): Failed opening 'partials/pager.php' for inclusion (include_path='.:/usr/local/lib/php') in /app/wp-content/themes/ew-com/index.php on line 98