In today's ExchangeWire news digest: LUMA's latest Market Report reveals a fall in ad tech and MarTech deals; an investigation…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Silverbullet, the data-smart marketing services company, today announces the acquisition of independent trade desk Videobeet, in a move to provide…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Impact, a global leader in Partnership Automation, today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
On Monday 25 March, news filtered through that McDonald’s is acquiring the Israeli AI company Dynamic Yield, which has now…
M&C Saatchi Mobile recently announced a change in direction, and a rebrand to M&C Saatchi Performance, reflecting the dramatic shift…
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The…