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Martech Archives - Page 31 of 37 - ExchangeWire.com

Martech

Programmatic Firms Man-Up To Realise Scale Of Asian Opportunity

AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations,…

11 years ago

IAB Europe: Digital Ad Revenues Record Double Digit Growth

Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in…

11 years ago

Adobe: Marketers Pin Hopes On Data Analysts To Keep Up With The Times

Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK…

11 years ago

Criteo Strategy Further Heralds The Rise Of The Data Driven Bidder

Criteo intends to increase investment in its its bidding technology as it aims to reduce its reliance on display advertising,…

11 years ago

'If your strategy is built around just multi-channel and acquisition, you will become a commoditised toolset'

UK-based digital advertising veteran Kate Burns, recently joined cloud marketing company SHIFT, as managing director for UK and Europe (its…

11 years ago

Programmatic or Premium? If You Think You Have To Choose, You’re Doing It Wrong

Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…

11 years ago

When Ad Tech Arrived At Ad Week

'Fragmentation Feeds The Need For Automation', that was pretty much the message here. The mobilisation of consumers, cross-device targeting, wearable…

11 years ago

AppNexus Debuts Research Study To Bolster Programmatic Understanding

AppNexus has taken 2014’s Ad Week Europe to unveil its latest partnership with research body Warc, as it aims to…

11 years ago