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Martech Archives - Page 24 of 37 - ExchangeWire.com

Martech

Who to Watch in 2015

ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the…

11 years ago

What Does the Future Hold for ATDs?

The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of…

11 years ago

Why the Agency Alone Will Own the Programmatic Buy & the End of Managed Buys

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…

11 years ago

Alibaba Eyes Bigger Ad Revenue with AdChina Acquisition

China's Alibaba Group is evidently looking to beef up its advertising revenue, which already accounts for the bulk of its…

11 years ago

How Adtech & Martech Firms are Increasingly Colliding

The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of…

11 years ago

What Ad Tech Firms Can Take Away From CES

As we stand on the cusp of 'the internet of things' becoming a mass market reality, Konrad Feldman, Quantcast, CEO,…

11 years ago

Ad Tech M&A in 2014 Explained

M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a…

11 years ago