WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing…
The era of 'big data' is now upon us, but how can we turn masses of datasets into actionable insights…
eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying…
The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about…
Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite…
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts,…
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and…
Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the…
'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing…