Last month, Gartner released the second Magic Quadrant for Digital Marketing Hubs and named Oracle, Adobe, Marketo and Salesforce as 'Leaders' in the…
ExchangeWire recently published a piece on the subject of how venture capitalists are failing UK ad businesses. This prompted a…
Sky have been making waves recently with announcements of very prominent partnerships and investments in the ad tech space. ExchangeWire…
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business…
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals…
In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their…
ExchangeWire is delighted to announce that Rebecca Muir (pictured), head of research and analysis, ExchangeWire, has been chosen to host…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketing and technology complement rather than contradict each other, at least when it comes to the role of the CMO. In…