ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience…
The worlds of ad tech and martech are experiencing significant changes. Whether a forced or natural evolution, viewpoints exist that…
What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics…
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure…
The worlds of ad tech and martech have long been on a collision course. The lines between the two are…
Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU…