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Martech Archives - Page 14 of 37 - ExchangeWire.com

Martech

Martech & One-to-One Marketing in Banking Is on a Slow Journey

Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one…

9 years ago

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

9 years ago

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

9 years ago

As Online Shopping Peaks, What’s the Future of CRM?

It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments.…

9 years ago

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

9 years ago

Pinterest Video Ads; Lotame Unlocks Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches…

9 years ago

Eagles vs Drones: Why Mobile Marketing is Looking Back to Go Forwards

The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was…

9 years ago

Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag…

9 years ago

Even the Best Technology Will Be Held Back by Insufficient Capability: Q&A with Stack I/O

Marketers are becoming more involved in technology – not just understanding its value to their business, but taking ownership of…

9 years ago

Unprecedented MarTech M&A Values

Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016's report reveals unprecedented M&A deal values greater than USD$500m (£381m).…

9 years ago