Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Martech Archives - Page 12 of 37 - ExchangeWire.com

Martech

Making the Most of Martech: Lessons Learnt from the Ad Tech Evolution

We’ve come a long way since the first RTB ad was placed in 2010. Evolution has been rapid and developments…

8 years ago

The Realities of Delivering Seamless, Personalised & In-the-Moment Experiences

We are in the era of empowered customers who define the customer experience on their own terms. New technologies are…

8 years ago

Marketo Engagement Platform Offers Choice Vs Captivity: Q&A with Chandar Pattabhiram, Marketo

While attending this year’s Marketo Marketing Nation Summit, you could feel the excitement throughout the conference. Not only from new…

8 years ago

Oracle’s Laura Ipsen on Consumer Experience & Data Overload

Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…

8 years ago

‘Driverless’ Marketing: Is Digital Marketing Automation Heading the Right way?

Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your…

8 years ago

Why 2016 Was The Beginning of The End of The Current Ad Tech Cycle

There was a lot of M&A this year in advertising technology. According to Eric Franchi's ad tech M&A tracker, there…

9 years ago

‘Social Care Strategy’ Often Fills Marketing Teams with Dread: Q&A with Leo Ryan, VP, Spredfast

Social media is slowly starting to become a key element of a brand's communication strategy and, of course, this means…

9 years ago

2017 Will Be a Year of Action for Brands, Agencies & Technology Providers

2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA…

9 years ago

Programmatic in Deutschland wächst; Teads vermarktet Spiegel Online

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von…

9 years ago

Real-Time Media Buying is Just the Tip of the Programmatic Iceberg

Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…

9 years ago