We’ve come a long way since the first RTB ad was placed in 2010. Evolution has been rapid and developments…
We are in the era of empowered customers who define the customer experience on their own terms. New technologies are…
While attending this year’s Marketo Marketing Nation Summit, you could feel the excitement throughout the conference. Not only from new…
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…
Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your…
There was a lot of M&A this year in advertising technology. According to Eric Franchi's ad tech M&A tracker, there…
Social media is slowly starting to become a key element of a brand's communication strategy and, of course, this means…
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von…
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…