With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the…
You’ve got to hand it to the marketing industry – they know how to create a buzz around new products…
Where is marketing heading in 2018? In this piece for ExchangeWire, Jamie Anderson (pictured below), EMEA President, Marketo, looks at the…
Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey…
With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure…
The discussion around the convergence of ad tech and martech shows no sign of abating, with analyst firm Forrester Research…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project,…
The explosion of new marketing technology over the past decade has not only led to organisations improving their customer experience,…
Customers have developed high expectations for their interactions with a business and are now more loyal to the experience than…