Following a lively on-stage discussion about the new era in the convergence of ad tech and martech at ATS Singapore…
Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing…
We sent out a mailer a few weeks ago to our GDPR-compliant subscriber list, titled '9 Reasons to Love the…
Mergers and acquisitions within ad tech and martech are firmly in the spotlight at the moment, with some very interesting…
2018 has been the most eventful year I have seen in this industry, since the great ad-tech panic buy of…
China can offer brands, especially in retail, tremendous returns, but enjoying the market's richness in scale and potential will require…
Account-based marketing (ABM) has accrued a certain level of popularity among big-name brands over the past couple of years; but…
Martech provider Tapad is launching its new customer data platform as we speak. ExchangeWire speaks with Sigvart Voss Eriksen, CEO,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives…
Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017/18, according…