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Marketing Archives - Page 9 of 19 - ExchangeWire.com

Marketing

<strong>fifty-five Research RevealsChatGPT Wrong on More Than Half of Google Analytics 4 FAQs</strong>

Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends,…

2 years ago

<strong>IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace</strong>

Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the…

2 years ago

<strong>Taboola Named One of Campaign’s Top 100 Best Places to Work for 2023</strong>

Taboola, a global leader in powering recommendations for the open web, announced it has been named among the Best Places…

2 years ago

Unlocking the True Revenue Potential of Retail Media

In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby…

2 years ago

<strong>How Data is Shaping Dynamic DOOH</strong>

As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity.…

2 years ago

<strong>The MadTech Sketch: Dissecting the Pmax Sausage</strong>

The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use…

2 years ago

<strong>Adform Signals Accelerated Global Growth with New Leadership Hires</strong>

Adform, the global programmatic advertising platform, announces two new hires to its senior leadership team: Annabelle Dudman joining as SVP…

2 years ago

<strong>Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally</strong>

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with…

2 years ago

Thomas Sundgren Joins Nexta as VP of Commercial

Nexta is pleased to announce today (March 13th, 2023) the appointment of Thomas Sundgren as the company's new vice president…

2 years ago

The Stack: US Authorities Empowered to Ban TikTok; Dentsu to Buy Tag in £533m Deal

This week: Washington backs bill to ban TikTok, Dentsu strikes deal to buy Tag...  This week witnessed a major blow…

2 years ago