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Marketing Archives - Page 7 of 19 - ExchangeWire.com

Marketing

Adform Survey Finds Marketers are Unaware of How to Prepare for Google’s Cookie Deprecation

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate…

2 years ago

IMPACT+ Expands Senior Leadership Team with New Chief Marketing Officer

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has recently appointed James Jones as chief marketing…

2 years ago

Adform Ad Server to Unlock Data Insight Capabilities in Collaboration with Lenovo

Adform, the global programmatic platform, today (August 30th, 2023) announced it will be collaborating with Lenovo to empower the global…

2 years ago

Plaza Premium Group Achieves Remarkable Growth with Crimtan’s Targeted Advertising Solutions

Plaza Premium Group, the global leader in integrated airport hospitality experiences, announced the results of a successful partnership with Crimtan,…

2 years ago

Yahoo Appoints Tressie Lieberman as Chief Marketing Officer

Yahoo announces the appointment of Tressie Lieberman as chief marketing officer (CMO), following an extensive executive search process. A talented…

2 years ago

IPA Bellwether Q2 2023: Record Sales Promotions Drive Marketing Growth

The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly,…

2 years ago

IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has released its full 2022 AdEx Benchmark…

2 years ago

Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic

Playground xyz, the leading attention measurement and optimisation platform, today (July 12th, 2023) announced a new partnership between its attention…

2 years ago

InMobi Announces its Global, Long-Term Net-Zero Carbon Aspirations with Science-Based Targets Initiative (SBTi)

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (20th June) announced its…

2 years ago

Sharethrough The First Ad Exchange to Automatically Remove High-Carbon & Made-for-Advertising Sites

Sharethrough, one of the top global independent omnichannel ad exchanges, has announced two major initiatives that will lower carbon emissions…

2 years ago