Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond…
Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how…
News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase…
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th, 2025) announced the results…
News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe…
In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they…
Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM)…
It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or…
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (November 26th, 2024) announced that Harpreet…
GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalise…