Media Frankfurt, marketer of Germany’s biggest hub, and VIOOH, the leading global DOOH marketplace, have gained Spain’s CUPRA challenger brand…
Retail media is a highly exciting and rapidly-growing global phenomenon. However, while it has been embraced by retailers, platforms, and…
In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and…
In today’s ExchangeWire news digest: Netflix turns to ads as subscriptions dwindle; Meta's plans to launch WhatsApp payments in Brazil…
Integral Ad Science, a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales…
The IPA Bellwether Report for Q1 2022 is out, and the numbers reflect the complexities across an industry that is…
Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, ha annunciato oggi l'acquisizione di Motionly,…
Against the backdrop of identifier deprecation and further privacy-focused legislative efforts, Julien Hirth, co-founder and general manager at Scibids, discusses…
2022 Digital Consumer Trends Index offers survey data on what customers expect from brands in the post-pandemic landscape Cheetah Digital,…