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Marketing Archives - Page 11 of 19 - ExchangeWire.com

Marketing

What is Advertising Resource Management (ARM)?: Q&A with Salvatore Internullo, MINT

In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their…

3 years ago

Magnite & Criteo Partner to Extend Retailer Audiences into CTV

Magnite, the world’s largest independent omnichannel sell-side advertising platform, and Criteo, the commerce media company announced a preferred relationship that…

3 years ago

<strong>Audigent Integrates Experian Data & Identity Capabilities into SmartPMP™ Suite</strong>

Audigent, the leading data identity, curation, and activation platform,  announced an integration with Experian, the world’s leading global information services…

3 years ago

Economy & Ad Spend: Predictions for 2023

In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are…

3 years ago

Good-Loop Appoints Former Bloom & Wild Head of Brand Marisa Thomas as its New CMO

Good-Loop – a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes – today…

3 years ago

Integral Ad Science Appoints Khurrum Malik as Chief Marketing Officer

Integral Ad Science announces the appointment of Khurrum Malik as chief marketing officer (CMO) effective immediately. Malik will accelerate market…

3 years ago

Have we Lost Sight of the Fundamentals of Marketing? Interview with Dom Kozak, JCDecaux

In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the…

3 years ago

Crimtan: How to Ensure Effective Marketing Spend During the Cost-of-Living Crisis

The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should…

3 years ago

Quantcast Leads the Wires Awards 2022

Celebrated at the magnificent Banqueting House in Whitehall, The Wires 2022 saw more than three hundred of ad tech’s finest…

3 years ago

SmartHub 2.0: Releases Upgraded Version to Bring Stable Daily & Monthly Profit Increase

SmartHub, a white-label solution designed to ease the creation of independent ad tech marketplaces for enterprises, released an upgraded platform…

3 years ago