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• ExchangeWire Connect: Enabling New Business in the Lockdown Era

  6 years ago News

  

  Never waste a crisis to affect meaningful change, they say. It’s easier said than done when an entire industry is still trying to figure out how to conduct normal business in this new reality.  Zoom, Google Meet et al are a [...]

• Ebiquity Post 2019 Financial Results; McDonald's Moves China Media Planning to Publicis

  6 years ago News

  

  In today's ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald's moves its Mainland China media planning to Publicis Groupe; and the ad industry is showing a greater interest in B2B content.   Ebiquity release preliminary financial results   Independent marketing and [...]

• OnAudience.com Launches New Version of DMP

  6 years ago News

  

  OnAudience.com has announced the release of a new Data Management Platform (DMP) version. It allows marketers to control their audience data more effectively and focus on building crucial audience segments to deliver a personalised experience and increase sales. Key new functions [...]

• EMEA Travel Trends Around COVID-19

  6 years ago News

  

  In the latest of an analytical series, Sojern examines the impact of the ongoing outbreak of the Covid-19 coronavirus strain upon the global travel industry. With more than 345,767 confirmed cases and over 14,927 deaths from COVID-19 globally, we are undoubtedly [...]

• CMOs: In-House Data Skills Improve but Poor Management Costing Millions

  6 years ago News

  

  Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year, with the average amount £370,000 annually. The latest research, from data services firm Silverbullet, highlights the need for more expertise [...]

• IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth

  6 years ago News

  

  The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets, the first such increase since the first quarter of the year. Growth is anticipated to accelerate through 2020 as the [...]

• Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports

  6 years ago News

  

  This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC Adspend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the [...]

• Mindtree Reports 10.3% Revenue Growth; Investis Digital Announces the Launch of Connect.ID

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Mindtree reports 10.3% y-o-y revenue growth; Investis Digital announces the launch of Connect.ID; and Mobile Web Usage [...]

• PubMatic Reveals Q1 2019 Mobile Advertising Trends; Measured Launches

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic reveals Q1 2019 mobile advertising trends; Measured launches cross-channel incrementality measurement for marketers; Adjust releases annual Global [...]

• A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem

  7 years ago News

  

  A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories; and Act-On Software Introduces ‘Marketing-as-a-Service’ Solution Act-On Accelerate A Million Ads Launches Studio:Podcast A Million Ads announced [...]

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