Advertising is a game. How do you play to win? Daniel Henriksen (pictured below), head of outcome media planning, Xaxis…
In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google…
UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram…
The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an…
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics.…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and…