Never waste a crisis to affect meaningful change, they say. It’s easier said than done when an entire industry is…
In today's ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald's moves its Mainland China media planning to…
OnAudience.com has announced the release of a new Data Management Platform (DMP) version. It allows marketers to control their audience…
In the latest of an analytical series, Sojern examines the impact of the ongoing outbreak of the Covid-19 coronavirus strain…
Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year,…
The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets,…
This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection…