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Marketer Archives - Page 2 of 10 - ExchangeWire.com

Marketer

Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal Loss

Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital…

8 months ago

Yahoo’s new Data Maturity Pulse ‘Pop Quiz’ Aims to Sharpen Marketers’ Data Insights

Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way…

10 months ago

IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade

The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards…

10 months ago

Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates…

11 months ago

Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division

On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division …

11 months ago

Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta

On today’s news digest: Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s…

12 months ago

Stagwell (STGW) & Nexxen Partner to Accelerate Seamless Audience Discovery for Marketers

Stagwell, the challenger network built to transform marketing, and Nexxen, a global advertising technology company comprising unified demand-side and supply-side…

12 months ago

IPA Bellwether Q1 2024: Budget Growth Remains Strong

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according…

1 year ago

EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its…

1 year ago

Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major…

1 year ago