There has been much conversation around direct-to-consumer (DTC) brands, and why and how they are causing such disruption to the…
Following a lively on-stage discussion about the new era in the convergence of ad tech and martech at ATS Singapore…
Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why…
Brands are undergoing dramatic change structurally, as the role of data and technology has forced many marketers to rethink whether…