We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall…
Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake,…
Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the…
News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase…
Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM)…
How can marketers best harness the tools at their disposal to advertise successfully for Black Friday? In the UK alone,…
In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss…
The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November…
Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings…
Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key…