After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on…
In this MadTech Sketch, Experian outlines how its position has evolved as a result of its recent acquisition of Audigent.…
Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is…
Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this…
In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán…
In his latest MadTech Sketch, Ciaran O'Kane turns his attention to curation - an ad tech model that is gaining…
In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting…
In ExchangeWire’s latest MadTech Sketch, Ciarán O’Kane looks at why commerce media is having a moment, and what a successful…
In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current…
The cookie deprecation date has been confirmed – so what's next? In the latest MadTech Sketch, Ciarán O'Kane breaks down…