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M&A Archives - Page 13 of 16 - ExchangeWire.com

M&A

What Does the Future Hold for ATDs?

The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of…

11 years ago

AppNexus CTO On The Fight Against Ad Fraud

AppNexus will take to the stage at next month's ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO,…

11 years ago

Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights…

11 years ago

WFA Report Gives Guidance On How To Work With Programmatic Service Providers

The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…

11 years ago

Agency Trading Desks – Focus on Risk, Not Price

Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many…

11 years ago

Bigger And Better: How Mobile Video Will Kill TV

Stephen Upstone, LoopMe, CEO, asks if mobile has just leapfrogged magazines, newspapers and radio, in terms of ad spend, could TV…

11 years ago

Police Crackdown On Piracy Continues With Ad Replacement

The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on…

11 years ago