The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed…
On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued…
In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and…
Financing growth in ad tech is big business. It can be a minefield for ad tech firms to know where…
Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU…
ExchangeWire recently published a piece on the subject of how venture capitalists are failing UK ad businesses. This prompted a…
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals…
The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to…
Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep…